I’m a successful Digital Marketing Manager with almost
7 years of experience on the EMEA/ CEE/ UK/ US markets, with a significant knowledge across all digital channels
(PPC, affiliate, display and RTB/AOD, e-mail marketing, Youtube, social), TV & press planning and business development.
With a passion for observing carefully the user’s journey across the Web and analysing his behaviour to make businesses sell.

A blogger and a consultant sometimes, a WordPress developer with full proficiency in HTML/ CSS, also a motivational speaker and co – founder of EnergyHealingHub.com

Afterhours, I’m also a freelance consultant, providing services for various US based micro- companies, designing conversion funnels, optin pages and email autoresponders. My very recent creations are menofqualitydoexist.viprespond.com in cooperation with LifeLaunch Training Inc. – an optin page for video series with a variety of thank you pages and teleseminar/ webcast pages. I also run their YouTube channel https://www.youtube.com/user/DrLaraFernandez and running Facebook ads to promote their products. If you want any examples – let me know!

Skills

Fast and proficient IT

Willingness to learn

Teamwork

Problem solving

Communication skills

Self-motivation/management

Dependability

Providing excellent customer service

Creativity

Resourcefullnes

Data – driven approach to marketing

Focusing on details with the bigger picture always in mind

Software Skills:

Marketing Analytics/ Marketing Automation Software

Searchmetrics,

Brightedge, AWR/ AWR Cloud, Google Analytics, Experian Hitwise, Colibri.io, MOZ Analytics, Omniture, MarketSamurai, SEMRush, AwStats, KISSmetrics, Ontraport/ OfficeAutoPilot, LeadPages, Ontrapages, OptimizePress

Project management

Basecamp, OfficeZilla, Web Collab, Central Desktop, Teamwork

Graphics

Adobe Photoshop CS series, Corel Draw, GIMP, Pixlr

CMS

Joomla, Drupal, WordPress, BT Fresca, various e – commerce applications

Misc

Cpanel, Lotus Notes, Workspace, MailChimp, GetResponse, various affiliate programmes, Google AdSense, AdWords & GDN

IT Skills:

HTML, CSS, JavaScript, SQL, MS Office, Excel, PowerPoint, Outlook, Access, Google Docs/Slides/Sheets

webdesign

wordpress development

Creative Skills:

Copywriting, content writing, photo editing, video editing

Languages: English (Fluent), Polish (Native)

I’ve graduated from high school with 100% score from Polish literature exam and 75% Advanced English exam.

I won several awards for young authors in my region (that’s how I made my first money!), was publishing in various e-zines and was a co-publisher of the Student’s Magazine Lexus at the Law Faculty of the Warsaw University. I created content for countless Polish websites, newsletters and ads (also for the outdoor „big print” use).

Experience

Anna Herman – Freelance SEO Consultant / WordPress Developer

Worldwide, 05.2015 – now

Virtual Assistant (e- commerce) – LifeLaunch Training Inc.
(Facebook ads, SEO, designing optin – pages and other) – part time

SEO Lead, Stickyeyes
stickyeyes.com

Leeds, UK — 09.2013 – 05.2015

SEO deployment strategy, Conversion Optimization, blogger outreach campaigns, working closely with the PPC teams.

Main accounts: Claire’s Accessories, GlaxoSmithKline Consumer Healthcare, BonPrix, YourWorldHealthcare. Support for other accounts: Gala Casino and Gala Bingo, Motors, Leeds Building Society.

Also involved in CRO/ data analysis projects, content creating process and technical consultancy on website development.

Key Responsibilities

Managing the work of SEO executives working on the campaigns listed above and adding a layer of support for SEO Executives
Supporting SEO Executive’s on client and commercial performance
Ensuring personal client performance is at an optimal level and achieving any outlined KPIs
Ensuring all assigned clients have a future proof, strategic plan in place
Identifying, highlighting & proposing key growth opportunities for assigned clients
Identifying and escalating any potential issues at the earliest opportunity
Serving as the primary escalation point for SEO Executives
Mentoring and developing SEO Executives
Educating other departments on SEO benefits, best practices and common objection handling
Input into weekly circulation of SEO team and industry news
Any other duties as deemed fit by the business

Accomplishments

Bonprix – traffic KPIs overdelivered by 25%, sales KPIs almost 60% YoY thanks to blogger outreach campaigns and growing visibility online
Claire’s – 230% visibiltiy increase last HY

Managing Youtube channels for Sensodyne, GSK; Claire’s Europe, blogger events for Claire’s and Bonprix, setting up and optimizing WordPress – based blogs for both

Senior SEO Supervisor, Performics
performics.pl

Performics (ZenithOptimedia Group, PUBLICIS GROUPE)
Warsaw, 09.2011 – 09.2013

Supervisor of the team delivering the OneSearch campaigns (SEO+PPC+affiliate). Planning digital activities alongside the Media Planning teams on the EMEA/ CEE markets.

L’Oreal brands (Maybelline, L’Oreal, Garnier, Mixxa)
Reckitt Benckiser (Vanish, Finish)
other: Asus, Microsoft, Whirlpool

Accomplishments:

Poland was at this time the only market, where Performics was working on L’Oreal search campaigns. The team I was leading won this contract in December 2012.

Key Responsibilities:

Managing the team of 3 (SEO Junior Specialist and 2 freelance link builders)
Proposing and delivering traffic and ROI – based KPIs, forecasting performance and future budgets
Involvement in the Sales Process
Working alongside other European teams to deliver pan – European SEO/ OneSearch Strategies for the CEE/ EMEA markets
Day – to – day SEO delivery: conducting audits, recommendations, strategy reviews
Providing clients with in – house dedicated SEO trainings
Freelancer/ Consultant

Everywhere, 10.2010 – 10.2012

All things online from the home – based office. Website design, mock – ups of desktop and mobile apps (also using augmented reality and QR codes), a lot of recommendations and suggestions to make businesses sale online.

Accomplishments

Bespoke contextual content serving system architecture for blomedia.pl
Intranet deployment project for Orlen Gas, one of the biggest CEE gas companies – a project manager role
E-mail marketing & copywriting for Orlen Verva Racing Team
Consulting (CRO, UX) services for ZPR S.A. and Murator, two of the biggest publishing houses in Poland.

SEO Specialist, K2 Internet
k2search.pl

Warsaw, 02.2010 – 10.2010

Technical documentation, WordPress, SEO copy, link outreach.

Deeply involved in digital media planning. Accounts: Microsoft and Play Mobile (playmobile.pl). Analysing and reporting on effectiveness of display campaigns for PZU (pzu.pl).

Key responsibilities:

Building dedicated PBNs (Private Blog Networks) and affiliate “Money Sites”, WordPress and Joomla! based
Reporting on effectiveness of SEO, PPC and display campaigns
Liaising with Media Planning Teams that PPC and SEO are represented across all digital media plans

Online Marketing Specialist, Webreklama

webreklama.pl

Warsaw, 04.2008 – 02.2010

All things online for Cushman& Wakefield Poland and OnClinic Poland: SEO, PPC, webdesign, copy, forum campaigns.

Press& outdoor advertising (buying and execution). I was an expert speaker on the Polish national TV station which featured a programme on small businesses – https://www.youtube.com/watch?v=dXuagEteFD8&list=UUZNx96nSB1g5gZKnfeG9qlQ

Key Responsibilities:

Selling, cross – selling and upselling campaigns and other products (CMS, coding, web design)
Building WordPress based websites for the company’s clients (e.g. www.bazyliszek.waw.pl)
Setting up the hosting accounts, managing databases, creating e-mails, installing different applications on the server, ensuring the backups are made regularly

Freelancer

Warsaw, 10.2006 – 04.2008

I started from freelancing for Webreklama, the company who offered me a full time employment in 2008. Also, I had created websites for several student’s organisations within the University of Warsaw.

Providing Webreklama with meta tags for their client’s sites

Writing website’s content

Creating static HTML websites and WordPress/ Joomla! based websites for Webreklama and student’s organisations, e.g. http://www.blekitpruski.wpia.uw.edu.pl/

Designing logotypes and brand materials for different student organisations (http://www.blekitpruski.wpia.uw.edu.pl/, http://www.solideo.pl – redesigned a couple of times since then)

Education

2006 – 2011 University of Warsaw, Law Faculty

Education interrupted because of the financial reasons. I was an active member of a Student’s Union and a couple of student’s research clubs. Additionally, I was studying Latin and took a Digital Photography course at the Journalism Faculty (surprisingly some of my photographs, as well as posters created for Blekit Pruski and early designs still can be found on the Web! http://el-sziszah.web-album.org/ )