SUMMARY

Talented and driven communications expert with eight years of experience working in public relations and digital media. Areas of expertise include writing, web site management and social media strategy.

WORK EXPERIENCE

April 2014 – Present Apprize PR
Plymouth, MI
President & COO

• Write press releases, event recaps, blogs and feature stories for clientele.
• Take lead in coordinating and executing events.

• Manage select client web sites, including posting multi-media and written content.

• Track communication about clients on websites, blogs and social media and develop strategies with team for addressing it.

• Assist with managing and strategizing social media platforms for clientele, including Twitter and Facebook.

March 2012 – April 2014 Detroit Lions
Allen Park, MI
Digital Media Producer (Detroitlions.com)

• Wrote and edited original content including player blogs, feature stories, press releases and game stories.

• Conducted interviews for written content.

• Assisted Digital Media Manager with management of two staff writers, directing them in daily content ideas and editing.

• Oversaw managed the daily upkeep and management of Detroitlions.com.

• Managed the department’s seasonal intern daily to ensure written and multi-media content was posted properly and efficiently and all other parts of the site were updated.

• Managed ad serving placement and metrics.

• Created and distributed company’s first formal internal newsletter.

• Managed production and management of weekly electronic fan newsletter, as well as season ticket holder mailings.

January 2008 – March 2012 Detroit Lions
Allen Park, MI
Communications Assistant

• Wrote and edited press releases, media advisories and weekly game releases.

• Wrote player and coach biographies for electronic and print publication.

• Orchestrated interviews for coaches and players with local and national media outlets.

• Interviewed players and coaches for original content on Detroitlions.com.

• Managed two seasonal department interns to ensure everything was handled efficiently and properly on daily basis.

July 2007 – December 2007 New York Jets
Hempstead, NY
Media Relations Intern

• Orchestrated interviews for players and coaches with both local and national news outlets.

• Transcribed and edited transcripts for media distribution.

• Edited and contributed content and statistical information to weekly game releases.

• Interviewed players and coaches for original content on Newyorkjets.com.

March 2007 – June 2007 NFL Europa
Dusseldorf, Germany
Media Relations Assistant

• Worked alongside German counterpart to promote and manage all areas of communications for the Rhein Fire football team.

• Created and distributed all print and electronic game releases on a weekly basis.

• Point person for all media requests from American media outlets and orchestrated all interviews for players and coaches.

June 2006 – February 2007 Detroit Lions
Allen Park, MI
Media Relations Intern

• Wrote and edited weekly game releases, press releases and media advisories.

• Orchestrated interviews for players and coaches with local and national media outlets.

• Interviewed players and coaches for content printed in the team’s official game program and Detroitlions.com.

• Was given the privilege to travel for one road game due to exceptional work and was invited to volunteer on behalf of the Detroit Lions at Super Bowl XLI.

COMPUTER SKILLS

• Proficient in Adobe Creative Suite

• Expert in Microsoft Office

• InDesign experience

• HTML knowledge

EDUCATION

2002 – 2006 Indiana University Bloomington, IN
B.S., Kinesiology, Sport Communication