DENISE M. DE MARCO

3079 Elk Creek Drive, Swartz Creek, MI 48473

(C):248.245.8333 (E): denise.demarco@gmail.com

 
QUALIFICATION HIGHLIGHTS

·      Offering 20 years’ experience developing effective marketing strategies and tactics through strong project management oversight, and experienced account management and inside sales.  

·      Exceptional communication and interpersonal skills, highly organized, excellent time management, and able to work independently and under deadlines.

·      Highly proficient: Adobe In-Design, Microsoft (Word, Excel, PowerPoint), Social Media platforms and web-based CRM tools.

 
PROFESSIONAL EXPERIENCE
UNITED INSURANCE GROUP– Milford, MI                                                                                                   10/2011 – 1/2017

Sales & Marketing Brokerage Manager:

·    Managed the brokerage division of a national sales/marketing organization supporting 5,000 independent insurance brokers and top producing agencies representing the Medicare and Healthcare industries.

·    Created and implemented annual Sales/Marketing plans to ensure goals and strategies aligned with the company’s short and long-range objectives.

·    Supervised four service coordinators who provided value-added customer services to independent brokers and agencies within a given territory.

·    Developed all communication to brokers, including researching and writing promotional emails, sell sheets, PowerPoint presentations, online webinars, social media, direct mail campaigns, and maintaining the company broker website.

·    Collaborated with the Contracting and Licensing Departments as we recruited and on boarded new brokers, including product training, certification and new business development.

·    In alliance with other department managers, we successfully developed new business processes, increasing productivity by more than 30%, which estimated to an annual sales increase of 7%.

GALE/CENGAGE LEARNING– Farmington Hills, MI                                                                                   12/2008 – 9/2011

Marketing Programs Manager:

·    Developed, implemented and managed highly-complex marketing communication projects and tactics for this international publisher of library research and educational resources, including: product launches, email campaigns, social media, collateral, events, and conducted online product demonstrations through webcasts and GoToMeeting.

·    Coordinated ROI tracking with annual budget, to achieve sales goals. Exceeded fiscal 2010 goal of $65 million by 2%.

·    Monitored a project management system to ensure critical connection points were tied back to initiatives and the strategic marketing plan, and communicated details and results of activities with senior management and stakeholders.

·    Collaborated with a variety of internal/external customers/stakeholders including sales, finance, product development, PR, and legal to achieve strategic goals.

·    Successfully planned and maintained a yearly marketing budget, providing monthly and quarterly forecast reports.

Account Manager/Education Sales:                                                                                                                  2/2008 – 12/2008

·    Developed strong relationships with 2,000 K12 Librarians/Media Specialists/Administrators within an assigned territory by providing database, eBook and print product information, quotes and conducting online product demonstrations.

·    Managed account lists using CMS tools; managed leads, activities and sales pipeline; prospected for new accounts through calls, networking, market research, telesales, mail, and email campaigns.

·    Handled incoming calls from customers to provide answers, research issues, up-sold additional products, and renewed annual digital product subscriptions. Consistently achieved sales goals. Exceeded goal of $1.1 million by more than 4%.                                                                                                                                                                  

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DIOCESE OF CHARLOTTE – Charlotte, NC                                                                                                  11/2006 – 11/2007

Director of Schools Development  

·    Developed and implemented the annual giving campaign for two educational foundations through personal solicitations, appeal letters and special events. Successfully achieved targeted goal of $1million.

·    Managed the marketing communications and production of all creative materials, mailings and website with vendors.

·    Maintained information pertaining to a large constituency of current and prospective donors and volunteers, utilizing information technology including The Raiser’s Edge to assure efficiency and effectiveness.

·    Prepared and oversaw the annual budget of the Schools Development Office, achieving and analyzing revenue goals and managing expenditures.

BRITAX, Inc. – Charlotte, NC                                                                                                                              5/2006 – 11/2006

Marketing Communications Manager:

·    Managed B2C marketing programs for this international child safety company, headquartered in Germany, with US sales of more than $100 million.

·    Assisted in developing the global marketing strategy pertaining to US packaging, advertising, public relations, and collateral materials for new products and the Britax brand identity.

·    Managed vendors in the development of collaterals, graphics, ad campaigns, and national media placement, assuring content accuracy, and alignment with corporate brand standards and strategy.

·    Oversaw the website for content and graphic display to ensure a clear and consistent brand image was delivered to consumers and the media, and monitored website traffic.

AMERISURE INSURANCE COMPANY – Farmington Hills, MI                                                                9/2000 – 10/2005

MarketingCommunications Specialist:

·    Managed marketing strategy by developing advertising and sales tools, including  B2B marketing communications tactics to effectively promote the company brand and its products and services to employees, customers, and independent agent partners, which ultimately led to a five-year growth rate of 81%.  

·    Developed and managed the advertising/marketing communication budget of $1.3 million, proposing recommendations on ROI and future endeavors. Leveraging resources in the most cost effective manner.

·    Managed creative services and outside vendors and partnered with stakeholders to produce marketing materials and programs, including media buys, ad campaigns, the corporate annual report, (3) three quarterly publications targeting employees, customers and partners; and coordinated large-scale multi-media conferences.

·    Managed and maintained all company creative work (logos, trademarks, artwork, videos, and photography).

 
EDUCATION & TRAINING

Bachelor of Arts Degree – Communications, Evangel University – Springfield, MO
Microsoft® Office Suite (Excel, PowerPoint, Publisher, Word);
Adobe® InDesign, (strong working knowledge of Photoshop,
WordPress and Illustrator, Acrobat Professional
CRM: Magellan, Siebel, The Raiser’s Edge and various project management systems;
Project Management Workshop – Fred Pryor Seminars
Consultative Sales and Customer Service Training
Various SEO/marketing software programs including: Google Analytics, GoToMeeting, JoinMe, MailChimp, and Eloqua